Baby Boomers can be a nonprofit’s best friends.
Not only do they have more money to throw around, they’re more likely to do it within the next two decades, according to Mike Browne, chief executive officer of Browne Innovation Group, Lincoln, Neb.
During a recent presentation, Browne focused on Baby Boomers, Americans born between 1946 and 1965, noting that they account for 80 percent of the nation’s financial wealth and 70 percent of all disposable income. They offer nonprofits the biggest opportunity for financial growth during the next two decades, he said, while addressing participants in the annual Bridge to Integrated Marketing and Fundraising Conference at National Harbor, Md.
Boomers comprise 52 million donors, make up 43 percent of total giving and 72 percent of them give financially to charity, he said.
Generation Y, or those born from 1980 to 2000, comes close, with more than 32 million donors and 60 percent giving financially, accounting for 11 percent of total giving.
Browne encouraged participants to engage Baby Boomers and deepen relationships between them and their organization, deepen their passion for the cause and give Boomers the opportunity to give time, talent and treasure.